Looks like the Verizon spot we did with McCann-Erickson tapped into some strong feelings in the social media world. “Misfits,” a :30 spot that sees a smart phone end up on the Island of Misfit Toys because of 3G issues, quietly went up on YouTube last week.

347,000 views and 370 comments later, it turns out Rudolph resonates as strongly as ever with audiences, and people REALLY care about their cell phone service.