The team at Bent Image Lab is very proud to finally bare its “Hidden Formula”, an international spot for Coca-Cola created in partnership with Santo (Argentina).

The spot is featured as the cover art of STASH 52, as well as in an extended article in this month’s Digital Arts magazine.

Directed by BENT co-founders David Daniels and Ray Di Carlo, “Hidden Formula” is being heralded for its ingenious marriage of stop motion animation and state of the art CG. The secret is out. See for yourself both on Bent’s site and here as a Quicktime.