Merry Christmas

Dairy Farmers of Canada

To re-imagine the holidays in stop motion animation, we created a toy-like world made entirely of felt. Starting with simple shape designs and distinct color palettes we fabricated a highly detailed felt universe for the story to unfold in. Aside from real milk in miniature glasses, everything from the drifting camera work to the character animation style is soft. Felt wrapped LEDs were woven into the sets to create a warm, comfortable holiday glow.

DIRECTOR: Rob Shaw
CLIENT: Dairy Farmers of Canada
AGENCY: DDB Canada
AGENCY CREATIVE DIRECTOR: Craig Ferguson
EXECUTIVE PRODUCER: Anthony Greene
PRODUCER: Brianna Vitale
ART DIRECTOR: Greg Arden
PRODUCTION DESIGNER: Ean McNamara
DIRECTOR OF PHOTOGRAPHY: Mark Eiffert
CHARACTER DESIGNER: Jesse McManus
STORYBOARDS: Kamela Heyward
PRODUCTION COORDINATOR: Dani Turner
LIGHTING / CAMERA: Jim Birkett
ARMATURIST/ ANIMATOR: Javan Ivey
ANIMATOR: Tina Hsu
ADDL ANIMATOR: Adam Taylor
CHARACTER FABRICATORS: Jayme Hansen, Sara Moen, LeBrie Rich, Emily Myers
MODEL MAKERS: Aspen Farer, Chris Landon
SET FABRICATION: Matt Lask
COMPOSITOR: Cameron Carson
EDITOR: Brent Heise
COLOR CORRECT: Mission Control (Jalal Jemison)

Look Development

Behind the Scenes

2017-12-05T18:35:39+00:00