Civic Reasons

Honda

Depicting the headspace of a car-less millennial, we developed a theatrical and symbolic journey of the best parts of life passing by. Starting the spot in a scene reminiscent of a theater stage,  we playfully integrated a treadmill and moving set pieces to bring the figurative message to life. Along the way, a highly choreographed, surrealist floorshow unfolds. Blending realistic CG, live action direction, UV reactive sets, and a squad of executive horse heads, the multi-dimensional spot wraps as a music video, making it entertaining and captivating for its audience.

DIRECTORS: Joshua Cox, Solomon Burbridge
LIGHTING/GAFFER: Joel Stirnkorb
LIVE ACTION DP: Greg Schmitt
ASST. DIRECTOR: Lindsie Reitz
ART DIRECTION: Greg Arden
LEAD SET: Erin Long
SET: Erick Ring, Matt Lask
SET DESIGNER: Jenn Ely
ART DEPT.: Elijah Klauder, Cary Sigler
PROPS: Sarah Swoboda, Chris Robewanse
CG SUPERVISOR: Sarah Deflaminis
CG LEAD: Patrick Coan
ANIMATOR: Dorn Roberts
COMPOSITOR: Cameron Carson
EDITOR: Brent Heise
WARDROBE: Rose Mackey
MAKEUP: Amber Arpin
PRODUCTION COORD.: Dani Turner
CLIENT: Northern California Honda Dealers
AGENCY: Baker Street
PRODUCTION CO.: Bent Image Lab
PRODUCER: Gabi Villaseñor, Michel O’Hara
PROD. MANAGER: Dawn Wagner
EXEC. PRODUCER: Anthony Greene

Look Development

Behind the Scenes

2018-06-01T11:39:07+00:00