Run The World

Honda

Honda came to BENT to create a style that would speak to their campaign.  Inspiring millennials toward adulting. We collaborated with Kansas City’s punk comic book illustrator, John Malta.  The right Art Director for the job. John is a member of our curated team of art directors, DSGNLAB. Directed by character guru Rob Shaw, animated by Jesse McManus, and inspired by John’s 8-bit style then resulted in a millenial ramen pleasing spot for all.

DIRECTORS: Rob Shaw
ART DIRECTION: John Malta
STORYBOARDS: Kamela Heyward
2D ANIMATOR: Jesse McManus
CG SUPERVISOR: Sarah Deflaminis
ANIMATOR: Dorn Roberts
COMPOSITOR: Barna Howard
Stage Manager: Jim Birkett
LIGHTING/GAFFER: Joel Stirnkorb
LIVE ACTION DP: Greg Schmitt
ASST. DIRECTOR: Lindsie Reitz
EDITOR: Brent Heise
WARDROBE: Rose Mackey
MAKEUP: Amber Arpin
PRODUCTION COORD.: Dani Turner
CLIENT: Northern California Honda Dealers
AGENCY: Baker Street
PRODUCTION CO.: Bent Image Lab
PRODUCER: Brianna Vitale
Line PRODUCER: Michel O’Hara
PROD. MANAGER: Dawn Wagner
EXEC. PRODUCER: Anthony Greene

Look Development

Behind the Scenes

2018-02-27T12:17:32+00:00
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