"Secret Formula and Pemberton"

Coke: Hidden Formula – Directed by David Daniels and Ray Di Carlo

With pure fantastic imagination, Coke “Hidden Formula is a tongue-in-cheek fable as to where Coke’s Hidden Formula may be hidden. Using Ray and Charles Eames’ documentary, “Power of Ten,” as inspiration, “Hidden Formula” is one continuous shot, moving from subjects as tiny as the fibers in the threads of a woman’s purse to ones of a grandiose scale.

Coke: Pemberton – Directed by Chel White

A simple yet elegant ad featuring Coca Cola bottles throughout the ages. The ad gives some of Coke’s history, going back to its inventor John Pemberton, as well as revealing a bit of the ever-precious secret formula.