Kith

CAP’N

Design Lab teamed up with streetwear brand KITH and cereal brand CAP’N CRUNCH to help launch CAP’N KITH: a new collaboration that marries the nostalgia of Saturday morning cartoons with modern street fashion. The result: a series of hand drawn 2D animations that live on social media platforms as well as in the CAP’N KITH pop up stores in NYC and Miami. Design lab was also involved in designing merchandise and a limited edition cereal box for the CAP’N KITH launch.

DIRECTORS: Solomon Burbridge and Joshua Cox CHARACTER DESIGN: Jesse Mcmanus BACKGROUND DESIGN: Danny Popovici 2D ANIMATION: Tina Hsu, Sachio Cook, Chris Purden, Jesse Mcmanus, Kamela Heyward STORYBOARDS: Jesse Mcmanus CLIENT: KITH AGENCY: Grand Army PRODUCTION COMPANY: Bent Design Lab EXEC. PRODUCER: Anthony Greene PRODUCER: Paul Diener