"Always Advance"

Wieden+Kennedy teamed with Bent Directors Chel White and Josh Cox to depict the evolution of the Nike football shoe from 1988 through the present. The timeline for executive was tight and the shoes were not available for filming, so the directors chose to use a cornucopia of techniques to create the shoes and their changing landscape over time. These techniques include CG modeling and VFX, CGI simulate live action timelapse photography plus real dirt in the earth sequences.