Kelloggs Rice Krispies

"Pop To Life"

In the “Pop To Life” spot, Kellogg’s Rice Krispies’ iconic Snap, Crackle, and Pop characters create fun and mischief as they help a mother and daughter prepare treats for the holidays. The tightly choreographed story, directed by Rob Shaw, marks a milestone for the Rice Krispies brand, as its lead characters make their debut in 3D animation.
Bent Image Lab handled all design, character development, live-action production, stop-motion animation, 3D animation, and compositing.  Marrying all of these elements together required extensive planning, pre-visualization, and technical wizardry to ensure seamless integration.