Using mechanical dioramas set against pop colored backgrounds, this campaign for The Canadian Real Estate Association (CREA) features practical effects that show what happens when you don’t use a realtor.
DIRECTOR: Solomon Burbridge DIRECTOR OF PHOTOGRAPHY:Greg Schmitt MINIATURE DIRECTOR OF PHOTOGRAPHY:Jim Birkett ART DIRECTOR: Greg Arden ASST. DIRECTOR: Lindsie Reitz LIGHTING/GAFFER: Joel Stimkorb STAGE MANAGER: Jim Burkett CAMERA DEPARTMENT: Lane Wyatt Clark SET DESIGNS: Ean McNamara STORYBOARDS: Mackenzie Peterson STOP MOTION ANIMATOR: Tina Hsu SET: Kyle Wallace, Matt Lask ART DEPT.:Sarah Swoboda, Jayme Hansen, Tobin Robinson, Brenna Lavin, Aspen Farer ART DEPT PA: Meredith Trosper WARDROBE.: Dani Turner MAKEUP: Amber Arpin LEAD COMPOSITOR: Dan Kim COMPOSITOR: Cameron Carson EDITOR: Brent Heise COLOR: Jalal Jemison, Cameron Carson PRODUCTION COORD.: Dani Turner CLIENT: Crea AGENCY: Union Advertising PRODUCTION CO.: Bent Image Lab
Behind the Scenes
“We wanted to create a visual language that juxtaposes kitsch nostalgia with a modern, minimalist sensibility. ”– Solomon Burbridge, Director
“Our goal was to make everything happen in camera, with as little post production as possible. Things had to look good and also work on cue. ”– Greg Arden, Art Director