Nintendo Switch and We Bare Bears still from the complete short, Battle for Turf Battle for Turf

Battle for Turf

Nintendo Switch

For We Bare Bear’s first ever cross-market advertising campaign, we worked closely with Cartoon Network to bring their IP into two branded spots for Nintendo’s ‘Switch’. Embarking on the challenge of recreating authentic WBB personas with product integrated moments, we created 2D animated scenarios that seamlessly merged the ‘Switch’ into the established style of the show without disrupting the WBB world. The crossovers not only balanced the needs of both brands, but accurately demonstrated the dynamic of gameplay in a fun and believable way.

CLIENT: Cartoon Network
CREATIVE DIRECTOR: Solomon Burbridge
DESIGNER: Sachio Cook
CLEAN-UP / COLOR: Kamela Heyward, Morgan Sheffield
EDITOR: Brent Heise
BACKGROUNDS: Danny Popovici
PRODUCTION CO.: Bent Image Lab
PRODUCER: Gabi Villaseñor
EXEC. PRODUCER: Anthony Greene

Behind the Scenes

Concept storyboards for Nintendo Switch + We Bare Bears Battle for turf