One Upmanship

Oatmeal Crisp

The evolutionary story of “One Upmanship” for Oatmeal Crisp Cereal is beautifully rendered in a combination of 2D, stop motion and computer animation. Bent director Solomon Burbridge wanted this ultimate celebration of masculinity to play out as a grand sweeping montage similar to the old “march through time” newsreels but with a modern, design savvy audience in mind. “I wanted this commercial to feel epic and impressive but also have time to be a little bit goofy and nuanced,” says Burbridge. The commercial delivers on all fronts combining beautifully inspirational settings with well timed physical comedy and deliciously rendered cereal.