Bent Image Lab and VaynerMedia have teamed up to create holiday magic for Planters “The Nuttiest Time of the Year” holiday 2020 campaign.
When a young Mr. Peanut is given a red Santa’s cap from a nearby snowman, he suddenly finds himself in a world of stop-motion holiday magic. The inanimate snowman then comes to life and proceeds to show the newly transformed Mr. Peanut what the holidays are all about. Together they witness folks finding pleasure in comparing ugly sweaters and electrifying their houses with blinding holiday light shows. At the end of the tour, the snowman tells to Mr Peanut, “But it’s all about giving and the best gift is you.” Just then, a lurking nutcracker ominously snaps his jaw at Mr. Peanut, leaving us to wonder if the nutcracker has interpreted the concept of “gift” in the wrong way.
“What we’ve created is an alternate reality for Mr. Peanut to experience,” says director Chel White. “Ever since the early 1960’s, people have had strong associations between the December holidays and the hand made look of stop motion animation. So we were excited to see Mr. Peanut, now middle aged, continue his story in this toy-like miniature world.”